How to Make a Short Video to Promote Goods: 4 Tips to Make Money Quickly
Short video marketing is a technical job that, when mastered, can lead to significant financial gains. However, knowing how to effectively promote products through short videos requires specific techniques. In this article, we will explore four marketing strategies to help you succeed in short video product marketing.
1. Get Close to Users
Users are often put off by videos that solely focus on promoting goods in a purely commercial setting. They can be skeptical and view such videos as mere advertisements. To avoid this, it is important to design scenes that are relatable and close to the users’ everyday lives. For example, if you are promoting beauty products, consider filming the delivery scene in a bedroom or bathroom. By bringing the delivery scene closer to users’ reality, you can create a more authentic and relatable experience, allowing users to lower their guard and better engage with your video.
2. Highlight Product Advantages
The purpose of product marketing is to persuade users to buy your products. Therefore, the content of your video should focus on showcasing the advantages of the product. Whether it is the design of the product or its unique features, make sure to center your video around these selling points. It is important to note that you should only highlight one or two key advantages of the product. Too many advantages may overwhelm users and make it difficult for them to remember the key selling points. Additionally, if you are creating a 15-second short video, listing too many advantages may come across as unrealistic.
3. Make Appropriate Promises
Since users rely on videos to learn about products, they may not have the opportunity to experience the product firsthand. As the promoter, it is crucial to make appropriate commitments and even provide opportunities for real people to try out the product. One commonly used method is to offer a 7-day no-reason return and exchange policy. However, to gain the trust of users, you can enhance your promises by adding personal testimonials. For example, you can mention that you personally use and love the product, or highlight positive feedback from colleagues or even celebrities who have used the same product. These endorsements can significantly boost users’ trust and confidence in the product.
4. Price Incentives
Users are often motivated to purchase a product when they perceive it to be a good deal. Taking advantage of this consumer psychology, you can highlight the price advantage of your product in your short video marketing. If you have a competitive pricing strategy, coupled with an excellent product design, emphasizing the price advantage can easily stimulate users’ desire to make a purchase and ultimately lead to a transaction.
In conclusion, short video marketing for product promotion requires careful consideration of various factors. By getting close to users, highlighting product advantages, making appropriate promises, and leveraging price incentives, you can effectively engage users and increase the likelihood of making quick sales. Remember to create authentic and relatable content that resonates with your target audience, and always prioritize the quality and value of your products.
